3 Reasons to Implement a Marketing/BD Hybrid Model

3 Reasons to Implement a Marketing/BD Hybrid Model 

1.      Cost. A high functioning Marketing/BD Hybrid position can significantly reduce your non-billable BD cost. Firms can have fewer non-technical BD staff or even eliminate them- depending on the size of the firm.

2.      Stay competitive. Industry research indicates that more than 40% of firms are considering the Marketing/BD Hybrid Model as part of their ongoing efforts to better align their BD practices with the preferences of their clients – the End-User. 

3.      Win more work. As revealed in our recent 2025 End-User Survey< you can click here to access) End-Users prefer to engage with Principals/Project Leaders over BD people in the areas of relationship building, RFP/RFQ engagement, and formal project interviews among other client facing activities.  The Marketing/BD Hybrid Model solves your engagement problems.

What Exactly Does a Marketing/BD Hybrid Person Do?

The Marketing/Business Developer Hybrid position is a member of your marketing team and is multi-functional. They are responsible for market research, target client identification, producing and pairing marketing content and campaigns with client and project pursuits.

In addition, they support business development efforts through client-facing activities such as conference and tradeshow coordination and participation.

In the latter stages of the A/E/C sales cycle this position will assist Principals/Project Leaders’ efforts in securing client meetings, relationship building, RFP/RFQ management, project interviews, and closing sales.

BD Fusion will help your A/E/C firm implement this new model.

Fusion BD helps A/E/C Principals engage more End-Users and win work by implementig customized, data driven, strategies.

Hello, I'm Steven, I'd love to connect to learn more about you, your firm's vision for growth, and how Fusion BD can get you there.

Email me directly here: steven@fusionbdllc.com

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Visit my Linkedin Profile: https://www.linkedin.com/in/steven-mcgill-1aa74410/