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Fractional Vice President of BD
MODULE
For principals needing an experienced, senior-level A/E/C professional to lead strategy, tactics, and comprehensive BD/marketing plan formation, without the cost and long-term commitment of hiring a full-time executive-level BD person.
This module focuses on integrating data from our 2025 End-User Survey. We’ll engage your BD/Marketing staff in the formation of a plan that meets the preferences of your End-Users and efficiently engages your Principals and Project Leaders.
ROAD MAP TO SUCCESS
Deliverables Include
SITUATIONAL ANALYSIS
Defined overview of your firms core competencies, differentiators, market competitors, SWOT (Opional), and detailed vision for growth.
STRATEGIES AND BUDGETS
Target client identification. Marketing campign planning and assignments. Specific client & project pursuit plans and assignments. Conference/Tradeshow assignments. Comprehensive estimated budget.
IMPLEMENTATION
Guide the firm wide marketing and BD efforts through benchmarks including regular cadence of review meetings to work with your team to monitor progress and report to leadership.