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Purpose 

 

I started Fusion BD for principals who understand the need to empower their project professionals with the knowledge and skills to navigate the changing BD environment. 

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For more than 25 years I’ve led BD/Marketing efforts for architecture, engineering, and construction companies in varying sizes ranging from a regionally focused 50-person firm, to multi-office national firms with more than 2500 persons. Including: 

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 In that time, I learned that regardless of a firm’s size and reach, principals are faced with an evolving End-User/Client that prefers engaging with Principals/Project Leaders early and throughout the

sales cycle. 

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Challenge 

 

​​​​Most AEC BD/Marketing research and consulting ends with a PDF. A generic report drafted from a half-day seminar that ends up sitting on a shelf. My work ends with Results. Data only matters if someone with field-tested experience can help you act on it while also owning the outcome.

 

With nearly three decades leading AEC business development in the field I help firms restructure BD and marketing around how buyers actually buy, and I stay accountable for the results.

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Fusion BD isn’t a typical consulting firm. Instead of just giving advice, we partner with you to implement customized, data-driven strategies and pursuit plans that help you engage

more clients and win more work.

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​​​Contact me for more information. 
I welcome the opportunity to learn more about you, 
your firm, and discuss
practical ways that Fusion BD can help.   

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  Steven McGill 

​ Principal

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