The 4 Ways That I Help A/E/C PRINCIPALS Improve Their BD Efforts

The 4 Ways I Help A/E/C PRINCIPALS Improve Their BD Efforts

To respond to your clients evolving need to engage project professionals early and often, your team needs more than just a two-hour webinar or half-day group “how-to” seminar on business development. Likewise, principals need more than just a new CRM platform or another complicated lead tracking app to manage their firms BD efforts.

Unlike typical business consulting firms, rather than just pointing you in the direction of the solutions, we come alongside you and analyze challenges, implement solutions, and create customized, data-driven BD plans that engage more End-Users and win more work.

From my 25+ years as an A/E/C business developer, I’ve developed 4 Implementation modules designed to address the most important BD issues facing todays A/E/C firms. Each module can be selected individually, in combination, or we'll tailor your implementation experience to your specific needs.

1.  Fractional Vice President of Business Development

For principals needing an experienced, senior-level A/E/C professional to lead strategy, tactics, and comprehensive BD/marketing plan formation, without the cost and long-term commitment of hiring a full-time executive-level BD person.

This module focuses on integrating data from our 2025 End-User Survey. We’ll engage your BD/Marketing staff in the formation of a plan that meets the preferences of your End-Users and efficiently engages your Principals and Project Leaders.

2.  90 Day BD Plan Implementation

This planning process starts with your corporate vision for growth and results in a firm-wide BD plan with specific and measurable action steps assigned to stakeholders.

Our implementation process will regularly engage your stakeholders to monitor progress, coach actions, and communicate results of each assigned client/project pursuits

3.   60 Day BD Plan Implementation

This planning process focuses on integrating data from our 2025 End-User Survey. We’ll engage your BD/Marketing staff in the formation of a plan that meets the preferences of your End-Users and efficiently engages your Principals and Project Leaders.

Your BD/Marketing team will implement the plan using existing and/or newly created platforms that monitor

4.   Apprentice Training Implementation

he Apprentice Training Module is for principals that want to prepare their firms next generation for the business development responsibilities that come with firm leadership.

Unlike generic training programs, we use your firm’s own BD plan as the framework. Rising stakeholders gain hands-on experience by applying Fusion BD’s proven business development processes directly to your strategic goals and long-term vision for growth.

They will learn the basics of client development, networking, sales cycle, lead generation, and the role of marketing, as it relates to your firms strategic plan and vision for growth. Then they will develop and implement their own specific-and-measurable plan for engaging current and potential clients.

For a full description and list of deliverables for each Module click here:

https://www.fusionbdllc.com/our-practice

I’d welcome the opportunity to to learn more about you, your vision for growth and discuss way Fusion BD can get you there.

Email me directly: steven@fusionbdllc.com 

Review our implementation Modules: https://www.fusionbdllc.com/our-practice

Schedule a discovery call: https://calendly.com/steven-fusionbdllc/30min

Respectfully,

Steven McGill, Principal